NPS Benchmarks 2026

Real Estate NPS Benchmarks

Real estate NPS reflects the high-stakes, emotional nature of property transactions. Agent expertise, communication frequency, negotiation skill, and transaction smoothness are the primary drivers. Top agents build referral-based businesses through exceptional NPS.

Industry Average

42

Good

Top Quartile

68

Top 25% score

Bottom Quartile

14

Bottom 25% score

How Real Estate Compares to Other Industries

E-commerce
45
Financial Services
44
Real Estate
42
SaaS
41
Automotive
39
Education
37

Showing average NPS scores. Higher is better. Scale: -100 to 100.

Top Real Estate Companies by NPS

CompanyNPS ScoreRating
Keller Williams56Excellent
Redfin54Excellent
Compass50Excellent
RE/MAX44Good

Key Real Estate NPS Insights

1

Individual agent NPS varies by 50+ points within the same brokerage, showing that the agent-client relationship matters far more than brand in real estate.

2

Communication frequency is the top NPS driver. Agents who provide weekly updates score 25-30 points higher than those who communicate only when necessary.

3

Post-transaction follow-up generates 40% of referrals. Agents who maintain relationships after closing build significantly stronger referral businesses.

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Related Industry Benchmarks

Financial Services NPS

Average: 44

View benchmarks

Insurance NPS

Average: 35

View benchmarks

Consulting NPS

Average: 51

View benchmarks

Automotive NPS

Average: 39

View benchmarks

What Is a Good NPS Score for Real Estate?

A good NPS score for real estate is anything above the industry average of 42. This puts you ahead of most competitors and indicates a healthy level of customer satisfaction. Scores in the top quartile (68+) are considered excellent and suggest strong customer loyalty that drives organic growth through referrals.

Keep in mind that NPS varies significantly within real estate depending on company size, market segment, and geography. The most meaningful benchmark is your own trend over time. A company consistently improving its NPS is in a stronger position than one with a high but declining score.

How to Improve Your Real Estate NPS

Improving NPS in the real estate industry starts with understanding what drives satisfaction for your specific customers. Here are actionable strategies:

  • Close the feedback loop. Follow up with detractors within 24-48 hours. Understanding their specific complaints and showing you care can recover 25-40% of detractors.
  • Identify your key drivers. Analyze open-ended NPS comments to find the themes that correlate most strongly with promoter and detractor scores. Focus improvement efforts on these high-impact areas.
  • Empower frontline staff. Give customer-facing teams the authority and tools to resolve issues on the spot. Escalation and wait times are among the top detractor drivers across all industries.
  • Measure consistently. Send NPS surveys at regular intervals using the same methodology. Quarterly relationship NPS supplemented by transactional NPS after key moments gives you both trend data and actionable insights.
  • Turn promoters into advocates. Make it easy for promoters to share their experience. Referral programs, testimonial collection, and review requests channeled to promoters can amplify their positive sentiment.

Frequently Asked Questions

What is a good NPS for real estate agents?

A good NPS for real estate is above 42, the industry average. Individual top agents often score 70-90 through personalized service. Brokerages as a whole tend to average 40-60. Digital-first brokerages like Redfin score well due to technology-enabled transparency.

How does NPS impact a real estate agent's business?

NPS directly drives referral business, which is the lifeblood of real estate. Agents with NPS above 70 report that 60-80% of their business comes from referrals, while agents below 30 rely almost entirely on paid leads. One promoter can generate 2-3 referrals over time.

When should real estate agents measure NPS?

Measure NPS at three points: after showing homes (to gauge the search experience), at closing (to capture transaction satisfaction), and 30 days post-closing (to assess the overall experience). The 30-day post-closing survey provides the most actionable insights.

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