NPS Benchmarks 2026

Technology NPS Benchmarks

Technology companies generally score well on NPS due to the value their products deliver. Consumer tech leads the way with strong brand loyalty, while enterprise tech depends on implementation success and ongoing support quality.

Industry Average

47

Good

Top Quartile

72

Top 25% score

Bottom Quartile

20

Bottom 25% score

How Technology Compares to Other Industries

Consulting
51
Technology
47
E-commerce
45
Retail
44
SaaS
41
Automotive
39

Showing average NPS scores. Higher is better. Scale: -100 to 100.

Top Technology Companies by NPS

CompanyNPS ScoreRating
Apple72World-class
Microsoft60Excellent
Google58Excellent
Samsung52Excellent
Dell44Good

Key Technology NPS Insights

1

Consumer tech companies score 15-20 points higher than enterprise tech on average, driven by simpler products and more direct customer relationships.

2

Product reliability and ecosystem integration are the top NPS drivers. Apple's high score is largely attributed to seamless device-to-device experiences.

3

Customer support quality creates a 30-point NPS gap in enterprise tech: companies with dedicated support teams score significantly higher than those relying on self-service alone.

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Related Industry Benchmarks

SaaS NPS

Average: 41

View benchmarks

E-commerce NPS

Average: 45

View benchmarks

Telecom NPS

Average: 24

View benchmarks

Education NPS

Average: 37

View benchmarks

What Is a Good NPS Score for Technology?

A good NPS score for technology is anything above the industry average of 47. This puts you ahead of most competitors and indicates a healthy level of customer satisfaction. Scores in the top quartile (72+) are considered excellent and suggest strong customer loyalty that drives organic growth through referrals.

Keep in mind that NPS varies significantly within technology depending on company size, market segment, and geography. The most meaningful benchmark is your own trend over time. A company consistently improving its NPS is in a stronger position than one with a high but declining score.

How to Improve Your Technology NPS

Improving NPS in the technology industry starts with understanding what drives satisfaction for your specific customers. Here are actionable strategies:

  • Close the feedback loop. Follow up with detractors within 24-48 hours. Understanding their specific complaints and showing you care can recover 25-40% of detractors.
  • Identify your key drivers. Analyze open-ended NPS comments to find the themes that correlate most strongly with promoter and detractor scores. Focus improvement efforts on these high-impact areas.
  • Empower frontline staff. Give customer-facing teams the authority and tools to resolve issues on the spot. Escalation and wait times are among the top detractor drivers across all industries.
  • Measure consistently. Send NPS surveys at regular intervals using the same methodology. Quarterly relationship NPS supplemented by transactional NPS after key moments gives you both trend data and actionable insights.
  • Turn promoters into advocates. Make it easy for promoters to share their experience. Referral programs, testimonial collection, and review requests channeled to promoters can amplify their positive sentiment.

Frequently Asked Questions

What is a good NPS for tech companies?

A good NPS for technology companies is above 47, the industry average. Consumer tech leaders like Apple score in the 70s, while enterprise tech companies average 35-55. Hardware companies tend to score lower than software companies due to product defect risks.

How does Apple maintain such a high NPS?

Apple's high NPS comes from seamless ecosystem integration, premium build quality, intuitive user interfaces, the Apple Store retail experience, and strong brand identity. Their focus on customer experience at every touchpoint creates emotional loyalty beyond product features.

How can technology companies improve NPS?

Focus on product reliability, simplify onboarding and setup, invest in responsive customer support, build ecosystem value, and continuously iterate based on user feedback. For enterprise tech, ensuring successful implementation and providing dedicated account support are critical.

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