NPS Benchmarks 2026
Education NPS spans traditional institutions, ed-tech platforms, and online learning providers. Student satisfaction is driven by learning outcomes, instructor quality, platform usability, and career impact.
37
Good
60
Top 25% score
8
Bottom 25% score
Showing average NPS scores. Higher is better. Scale: -100 to 100.
Ed-tech platforms with gamification and progress tracking score 20-25 points higher than traditional online courses, as engagement drives satisfaction.
Career outcomes are the ultimate NPS driver for professional education. Programs with strong job placement rates score 30+ points higher than those without career support.
Free and freemium ed-tech platforms often score higher NPS than paid ones, as the absence of financial commitment removes a source of dissatisfaction.
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See how your education business stacks up against these benchmarks. Use our free NPS calculator to compute your score instantly.
Try the NPS CalculatorA good NPS score for education is anything above the industry average of 37. This puts you ahead of most competitors and indicates a healthy level of customer satisfaction. Scores in the top quartile (60+) are considered excellent and suggest strong customer loyalty that drives organic growth through referrals.
Keep in mind that NPS varies significantly within education depending on company size, market segment, and geography. The most meaningful benchmark is your own trend over time. A company consistently improving its NPS is in a stronger position than one with a high but declining score.
Improving NPS in the education industry starts with understanding what drives satisfaction for your specific customers. Here are actionable strategies:
A good NPS for education is above 37, the industry average. Ed-tech leaders like Coursera and Duolingo score 55-65. Traditional universities average 20-40 depending on program quality and student support. Bootcamps and professional training vary widely from 15 to 60.
NPS is crucial because education relies heavily on word-of-mouth. Students who are promoters refer friends, leave positive reviews, and become alumni ambassadors. For online learning platforms, high NPS also correlates with course completion rates and subscription renewals.
Focus on learning outcomes and career impact, improve instructor quality and responsiveness, create engaging and interactive content, provide clear progress tracking, offer flexible scheduling, and build a supportive community around the learning experience.
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