Calculate your Net Promoter Score instantly. Enter your survey responses below and get your NPS with industry benchmarks.
Total responses: 0
High NPS?
Turn your best customer feedback into animated social proof widgets. Embed real reviews on your website in 60 seconds. No developer needed.
Display Your Score Free →No credit card required · $19/mo after trial
Net Promoter Score is a widely used customer loyalty metric developed by Bain & Company. It measures customer satisfaction with a single question: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?”
Based on their response, customers fall into three groups:
The NPS formula is straightforward: subtract the percentage of Detractors from the percentage of Promoters. Passives count toward the total number of respondents but are not directly used in the formula.
NPS = (% Promoters) − (% Detractors)
For example, if you surveyed 100 customers and 60 are Promoters, 25 are Passives, and 15 are Detractors, your NPS would be 60% - 15% = +45.
NPS ranges from -100 to +100. Here is a general guide:
Keep in mind that benchmarks vary significantly by industry. A score of 40 might be excellent in Telecom (average: 24) but below average in E-commerce (average: 62).
Understanding where your NPS stands relative to your industry is crucial. Here are average NPS scores by industry based on publicly available benchmark data:
Use the calculator above to see exactly how your score compares to your industry average.
Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service. It is based on a single question: 'On a scale of 0-10, how likely are you to recommend us?' Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6).
NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The formula is: NPS = (% Promoters) - (% Detractors). For example, if 60% are Promoters and 20% are Detractors, your NPS is +40. Passives are not included in the calculation but affect the percentages.
Generally, any NPS above 0 is considered good (more promoters than detractors). A score above 30 is great, above 50 is excellent, and above 70 is world-class. However, what counts as 'good' varies by industry — the average NPS for SaaS is 41, while E-commerce averages 62.
NPS ranges from -100 to +100. A score of -100 means every respondent is a Detractor, while +100 means every respondent is a Promoter. Most companies score between 0 and 60. The scale groups respondents into three categories: Promoters (9-10), Passives (7-8), and Detractors (0-6).
Most companies measure NPS quarterly for relationship tracking (overall satisfaction) and after key interactions for transactional feedback (post-purchase, post-support). Quarterly surveys provide trend data without survey fatigue. The key is consistency — pick a cadence and stick with it so you can track changes over time.