NPS Benchmarks 2026

Consulting NPS Benchmarks

Consulting firms benefit from deep client relationships that enable personalized service. The industry scores above average because successful engagements deliver measurable business impact. NPS varies significantly based on firm size and specialization.

Industry Average

51

Excellent

Top Quartile

74

Top 25% score

Bottom Quartile

22

Bottom 25% score

How Consulting Compares to Other Industries

Consulting
51
Retail
44
SaaS
41
Hospitality
39
Education
37
Telecom
24

Showing average NPS scores. Higher is better. Scale: -100 to 100.

Top Consulting Companies by NPS

CompanyNPS ScoreRating
Bain & Company78World-class
McKinsey & Company62Excellent
Deloitte54Excellent
Accenture48Good

Key Consulting NPS Insights

1

Boutique consulting firms score 20-30 points higher than large firms on average, driven by more personalized attention and specialized expertise.

2

The perceived impact of recommendations on business outcomes is the single strongest NPS predictor in consulting, outweighing relationship quality alone.

3

Consulting firms that maintain relationships between engagements score 15-20 points higher than those with purely transactional interactions.

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Related Industry Benchmarks

Financial Services NPS

Average: 44

View benchmarks

Technology NPS

Average: 47

View benchmarks

SaaS NPS

Average: 41

View benchmarks

Education NPS

Average: 37

View benchmarks

What Is a Good NPS Score for Consulting?

A good NPS score for consulting is anything above the industry average of 51. This puts you ahead of most competitors and indicates a healthy level of customer satisfaction. Scores in the top quartile (74+) are considered excellent and suggest strong customer loyalty that drives organic growth through referrals.

Keep in mind that NPS varies significantly within consulting depending on company size, market segment, and geography. The most meaningful benchmark is your own trend over time. A company consistently improving its NPS is in a stronger position than one with a high but declining score.

How to Improve Your Consulting NPS

Improving NPS in the consulting industry starts with understanding what drives satisfaction for your specific customers. Here are actionable strategies:

  • Close the feedback loop. Follow up with detractors within 24-48 hours. Understanding their specific complaints and showing you care can recover 25-40% of detractors.
  • Identify your key drivers. Analyze open-ended NPS comments to find the themes that correlate most strongly with promoter and detractor scores. Focus improvement efforts on these high-impact areas.
  • Empower frontline staff. Give customer-facing teams the authority and tools to resolve issues on the spot. Escalation and wait times are among the top detractor drivers across all industries.
  • Measure consistently. Send NPS surveys at regular intervals using the same methodology. Quarterly relationship NPS supplemented by transactional NPS after key moments gives you both trend data and actionable insights.
  • Turn promoters into advocates. Make it easy for promoters to share their experience. Referral programs, testimonial collection, and review requests channeled to promoters can amplify their positive sentiment.

Frequently Asked Questions

What is a good NPS for consulting firms?

A good NPS for consulting is above 51, the industry average. Consulting has one of the highest average NPS scores across industries. Top firms like Bain & Company score in the high 70s. Boutique firms often score 60-80 due to personalized service.

Why does consulting have high NPS?

Consulting scores high because the business model is built on relationships. Clients choose consultants based on reputation and referrals, creating a self-selecting group of satisfied customers. Successful engagements deliver visible, measurable business value.

When should consulting firms measure NPS?

Measure NPS at two points: mid-engagement (to course-correct if needed) and post-engagement (to capture overall satisfaction). Annual relationship NPS surveys for ongoing clients help track satisfaction trends and identify at-risk accounts.

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