Enter any website URL and get a Social Proof Score from 0 to 100. See exactly what's working, what's missing, and how to improve your conversions.
We'll analyze your site for social proof elements and give you a score.
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ProofPost turns your existing customer reviews into animated social proof widgets. Import reviews, let AI find the best quote, and embed it on your website. No developer needed.
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Social proof is the psychological principle that people look to others' actions and opinions when making decisions. On your website, social proof includes customer testimonials, star ratings, review counts, trust badges, client logos, and embedded review widgets.
When visitors see that other people — especially people like them — trust your product or service, they're more likely to trust you too. It's one of the most powerful conversion levers available, and most websites dramatically underuse it.
The numbers are clear: 92% of consumers read online reviews before making a purchase. Displaying reviews on your website can increase conversions by up to 270%. And pages with testimonials convert 34% better than pages without them.
Yet most websites either have no social proof at all, or they use generic badges like “Trusted by 500+ companies” with zero specifics. The Social Proof Scanner helps you identify exactly where your gaps are and what to fix first.
Our scanner analyzes your website across seven categories of social proof:
The fastest way to improve your Social Proof Score is to focus on the highest-impact categories first:
Most websites can go from a Critical score (0-20) to a Good score (61-80) in a single afternoon with the right tools.
Social proof is the psychological phenomenon where people follow the actions and opinions of others. On websites, it includes customer testimonials, star ratings, review counts, trust badges, client logos, and third-party review widgets. Social proof helps visitors trust your brand and makes them more likely to buy, sign up, or take action.
The scanner fetches your website's HTML and analyzes it for seven categories of social proof: schema.org markup, testimonial sections, trust badges, star ratings, review widgets, social proof numbers, and video testimonials. Each category is scored based on what's detected, and the scores are combined into an overall Social Proof Score from 0 to 100.
A score of 61-80 is 'Good' and means you have a solid social proof foundation. Scores above 80 are 'Excellent' and indicate a strong social proof strategy. Most websites score between 20-50. The goal isn't necessarily 100 — it's about having the right social proof elements for your audience and converting visitors into customers.
Schema.org Review and AggregateRating markup tells search engines about your reviews. When properly implemented, Google can display star ratings directly in search results (rich snippets), which increases click-through rates by 15-30%. It's one of the highest-impact social proof optimizations you can make.
The fastest wins are: (1) Add a testimonial section with real customer quotes and names. (2) Add a 'Trusted by' section with client logos. (3) Embed a review widget from a platform like ProofPost, Trustpilot, or G2. (4) Add schema.org Review markup to your testimonials. These four changes can take your score from Critical to Good in a single afternoon.
Yes. Research consistently shows that social proof increases conversion rates. According to studies, 92% of consumers read online reviews before purchasing, and displaying reviews can increase conversions by 270%. Testimonials with photos convert 35% better than text-only, and video testimonials are the most persuasive format of all.