50+ Testimonial Request Email Templates

Copy-paste email templates for requesting testimonials from customers. Filter by category, industry, and tone. Copy any template with one click. Free, no signup required.

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Showing 20 of 56 email templates

Initial Request

Would you share your experience with [PRODUCT_NAME]?

Hi [CUSTOMER_NAME], I hope this message finds you well. I noticed you've been using [PRODUCT_NAME] for [TIME_PERIOD] now, and I'd love to hear about your experience. Would you be willing to share a brief testimonial about how [PRODUCT_NAME] has helped [COMPANY_NAME]? It can be as simple as a few sentences about what you like most and any results you've seen. Your feedback would mean a lot to our team and help other businesses discover how we can help them too. No pressure at all — but if you're open to it, just reply to this email with your thoughts. Thank you for being a valued customer. Best regards, [YOUR_NAME] [YOUR_TITLE] at [YOUR_COMPANY]
SaaSProfessional
Initial Request

Quick favor? We'd love your feedback!

Hey [CUSTOMER_NAME]! Hope you're doing great! We've loved working with [COMPANY_NAME] and wanted to ask — would you be up for sharing a quick testimonial about your experience with [PRODUCT_NAME]? Nothing fancy — just a few sentences about what's been working well for you. It really helps us spread the word and helps other teams like yours find us. If you're up for it, just hit reply and share your thoughts. Takes about 2 minutes! Thanks a ton, [YOUR_NAME]
SaaSFriendly
Initial Request

Your opinion means the world to us

Dear [CUSTOMER_NAME], Thank you so much for your recent purchase from [STORE_NAME]. We truly appreciate your support and trust in our products. We'd be incredibly grateful if you could share a few words about your experience. Your testimonial helps other shoppers make confident decisions and means the world to our small team. Here are a few things you might mention: - What made you choose [PRODUCT_NAME]? - How has the product met your expectations? - Would you recommend it to a friend? Simply reply to this email with your thoughts. Thank you for being part of the [STORE_NAME] family. With gratitude, [YOUR_NAME] [YOUR_COMPANY]
E-commerceGrateful
Initial Request

Request for testimonial — [PROJECT_NAME] collaboration

Hi [CUSTOMER_NAME], It was a pleasure working with [COMPANY_NAME] on [PROJECT_NAME]. Now that the project is live, I wanted to reach out and ask if you'd be willing to share a testimonial about our work together. A brief quote about your experience — the process, communication, and results — would be incredibly valuable for our portfolio. We'd feature it on our website with your name and company (with your approval, of course). If you're open to it, here are a few prompts to get started: - What challenge were you looking to solve? - How was the experience working with our team? - What results have you seen since launch? Thank you for considering this, and thank you again for the opportunity to work with [COMPANY_NAME]. Best, [YOUR_NAME] [YOUR_TITLE] at [YOUR_COMPANY]
AgencyProfessional
Initial Request

We value your feedback, [CUSTOMER_NAME]

Dear [CUSTOMER_NAME], Thank you for choosing [PRACTICE_NAME] for your care. We strive to provide the best possible experience for every patient, and your feedback helps us continue to improve. Would you be willing to share a brief testimonial about your experience? Your words could help other patients feel more comfortable choosing our practice. You might consider sharing: - What stood out about your visit - How our team made you feel - Whether you'd recommend us to others Simply reply to this email with your thoughts. We respect your privacy and will never share any personal health information. Thank you for trusting us with your care. Warm regards, [YOUR_NAME] [PRACTICE_NAME]
HealthcareProfessional
Initial Request

Congrats on the new home! Quick favor?

Hi [CUSTOMER_NAME], Congratulations again on closing on [PROPERTY_ADDRESS]! I hope you're settling in nicely. I'd love to ask a small favor — would you be willing to share a few words about your experience working with me? A quick testimonial from happy clients like you goes a long way in helping other buyers and sellers feel confident reaching out. You could mention anything that stood out — the home search process, negotiations, communication, or anything else that made the experience positive. Just reply to this email with your thoughts whenever you have a moment. No rush at all! Thanks so much, [YOUR_NAME] [YOUR_COMPANY]
Real EstateFriendly
Initial Request

Loving your progress! Can we share your story?

Hey [CUSTOMER_NAME]! I've been watching your progress and it's been amazing to see how far you've come since [START_DATE]. Seriously impressive work! Would you be cool with sharing a quick testimonial about your experience at [GYM_NAME]? Nothing formal — just a few sentences about your journey. It could inspire others who are thinking about taking the first step. Just reply here or text me — whatever's easier. Thanks for being such an awesome member! Cheers, [YOUR_NAME]
FitnessCasual
Initial Request

Testimonial request — our engagement with [COMPANY_NAME]

Dear [CUSTOMER_NAME], I wanted to follow up on our recent engagement and express how much we enjoyed working with [COMPANY_NAME]. The progress your team has made on [INITIATIVE] has been remarkable. I'd like to ask if you'd be comfortable providing a brief testimonial about our consulting work together. A quote from a respected leader like yourself would carry significant weight with prospective clients evaluating our services. You might address: - The business challenge you were facing - The quality of our strategic recommendations - The impact on your team or business outcomes I'm happy to draft something for your review if that would save you time. Just let me know your preference. Thank you for your consideration. Best regards, [YOUR_NAME] [YOUR_TITLE] at [YOUR_COMPANY]
ConsultingProfessional
Initial Request

Your story could inspire other students

Dear [CUSTOMER_NAME], Thank you for being part of [PROGRAM_NAME]. Watching you grow and achieve [SPECIFIC_ACHIEVEMENT] has been one of the highlights of this program. I'd be so grateful if you could share a few words about your experience. Your testimonial could inspire other students who are considering [PROGRAM_NAME] but aren't sure if it's right for them. You might share: - What motivated you to join - What surprised you most about the experience - How the program has impacted your career or skills Reply to this email with your thoughts whenever it's convenient. Thank you for allowing us to be part of your journey. With appreciation, [YOUR_NAME] [INSTITUTION_NAME]
EducationGrateful
Initial Request

Thanks for dining with us! Quick request?

Hi [CUSTOMER_NAME]! Thank you so much for visiting [RESTAURANT_NAME] recently. We hope you had a wonderful dining experience! We'd love it if you could share a few words about your visit. Whether it was a favorite dish, the ambiance, or our team's hospitality — your kind words help us grow and help new guests discover what makes [RESTAURANT_NAME] special. Just reply with your thoughts. It takes less than a minute and means the world to us! Thanks so much, [YOUR_NAME] [RESTAURANT_NAME]
RestaurantFriendly
Follow-Up

Just circling back — still love your feedback!

Hey [CUSTOMER_NAME], I sent a note last week about sharing a quick testimonial and totally understand if it slipped through the cracks — we all have packed inboxes! Just wanted to gently bump this up. If you have 2 minutes, we'd love to hear what you think about [PRODUCT_NAME]. Even a sentence or two would be amazing. No worries at all if the timing isn't right. Just reply whenever works for you! Thanks again, [YOUR_NAME]
SaaSFriendly
Follow-Up

Following up — testimonial for [PROJECT_NAME]

Hi [CUSTOMER_NAME], I wanted to follow up on my earlier request for a testimonial about our work on [PROJECT_NAME]. I understand you're busy, so I've drafted a short quote based on our conversations that you could edit or approve: "[YOUR_COMPANY] delivered exceptional work on [PROJECT_NAME]. Their team was communicative, strategic, and delivered results that exceeded our expectations. I'd recommend them to any business looking for [SERVICE_TYPE]." Feel free to modify this in any way, or if you'd prefer to write your own, that works great too. I'm happy to make this as easy as possible for you. Thank you for your time, [YOUR_NAME] [YOUR_COMPANY]
AgencyProfessional
Follow-Up

Hey! Still hoping to hear from you

Hey [CUSTOMER_NAME]! Quick follow-up on my earlier email — we'd still love to hear your thoughts on [PRODUCT_NAME]. No essay needed — even a quick one-liner like "Love the quality!" or "Best purchase this year" would make our day. If you'd rather leave a review on our website instead, here's a direct link: [REVIEW_LINK] Either way, thanks for being an awesome customer! [YOUR_NAME] [STORE_NAME]
E-commerceCasual
Follow-Up

Friendly reminder — we'd value your feedback

Dear [CUSTOMER_NAME], I'm following up on my earlier message about sharing your experience at [PRACTICE_NAME]. We completely understand if you've been busy. To make it easier, you could simply reply with a sentence or two about what you appreciated most about your visit. Alternatively, I've included a link to our online review page: [REVIEW_LINK] Your feedback helps future patients make informed decisions about their care. Thank you for considering it. Warm regards, [YOUR_NAME] [PRACTICE_NAME]
HealthcareProfessional
Follow-Up

Would still love your kind words

Hi [CUSTOMER_NAME], I hope things are going well at [COMPANY_NAME]. I wanted to gently follow up on my testimonial request from a couple of weeks ago. I know your time is valuable, so I've put together a brief draft based on the results we achieved together. Feel free to use it as-is, tweak it, or write something entirely different: "Working with [YOUR_COMPANY] helped us [KEY_RESULT]. Their team brought strategic clarity and actionable insights that made a real impact on our [AREA]. I'd highly recommend them." Thank you again for being such a wonderful client. It was a privilege working with your team. Best, [YOUR_NAME]
ConsultingGrateful
Follow-Up

Gentle reminder — your testimonial request

Dear [CUSTOMER_NAME], I hope this finds you well. I'm following up on my earlier request for a brief testimonial about our services. I understand schedules can be demanding. If it would help, I'd be happy to schedule a brief 5-minute call where I can capture your thoughts in conversation, and I'll draft the testimonial for your approval afterward. Many of our clients find this easier than writing from scratch. Would that work better for you? Just let me know, and I'll send over a few time options. Thank you for your consideration. Best regards, [YOUR_NAME] [YOUR_COMPANY]
Professional ServicesProfessional
Post-Purchase

How's your new [PRODUCT_NAME]? We'd love to know!

Hey [CUSTOMER_NAME]! It's been [TIME_PERIOD] since your [PRODUCT_NAME] arrived, and we'd love to hear how it's working out for you! Would you mind sharing a quick testimonial about your experience? It helps other shoppers decide and means the world to our team. Here's what you could mention: - First impressions when it arrived - How you're using it day to day - Whether it lived up to your expectations Just reply to this email — takes about 2 minutes. Thank you! Cheers, [YOUR_NAME] [STORE_NAME]
E-commerceFriendly
Post-Purchase

30 days in — how's [PRODUCT_NAME] working for you?

Hi [CUSTOMER_NAME], You've been using [PRODUCT_NAME] for about 30 days now, and I'd love to hear how things are going. We've noticed [COMPANY_NAME] has been [SPECIFIC_USAGE_DETAIL], which is great to see. Would you be open to sharing a brief testimonial about your experience so far? Hearing directly from customers like you helps us build trust with other businesses evaluating [PRODUCT_NAME]. A few things you could touch on: - What problem [PRODUCT_NAME] solved for your team - How the onboarding process went - Any measurable results you've seen No pressure — just reply with your thoughts if you're up for it. Thank you, [YOUR_NAME] [YOUR_COMPANY]
SaaSProfessional
Post-Purchase

Thank you for your order! One small request

Dear [CUSTOMER_NAME], Thank you so much for your purchase of [PRODUCT_NAME]! We truly appreciate your trust in [STORE_NAME]. As a small business, customer testimonials are one of the most powerful ways we grow. Would you be willing to share a sentence or two about your experience? Whether it's about the product quality, our packaging, or the ordering experience — every word helps. As a small thank-you, we'll send you a [DISCOUNT_AMOUNT] discount code for your next order once we receive your testimonial. Simply reply to this email. Thank you for being part of our community! With appreciation, [YOUR_NAME] [STORE_NAME]
E-commerceGrateful
Post-Purchase

How's your [PRODUCT_NAME] treating you?

Hey [CUSTOMER_NAME]! Just checking in — how's the [PRODUCT_NAME] working out for your workouts? We love hearing how our gear holds up in action. If you've got a sec, drop us a quick review. Something like what you use it for, how it's held up, or even just "love it!" — it all helps. Bonus points if you tag us on Instagram @[HANDLE] wearing it! Thanks for choosing [STORE_NAME], [YOUR_NAME]
FitnessCasual

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Why Testimonial Request Emails Matter

Testimonials are the most powerful form of social proof. According to research, 92% of consumers read testimonials before making a purchase decision. But here's the catch — most happy customers won't leave a testimonial unless you ask. A well-crafted testimonial request email bridges that gap.

The right email at the right time can turn a satisfied customer into a public advocate. Testimonial request emails are not just about collecting quotes — they're about strengthening your relationship with customers, showing them you value their opinion, and building a library of authentic social proof that converts prospects into buyers.

How to Write the Perfect Testimonial Request

The best testimonial request emails share a few key characteristics. They're personal, specific, and make it easy for the customer to respond. Here's the formula:

  • Personalize the message: Use their name, reference their specific purchase or project, and mention a real result or interaction. Generic requests get ignored.
  • Explain why it matters:Tell them how their testimonial helps — whether it's helping other customers make decisions or supporting your small business.
  • Provide prompts: Give 2-3 specific questions they can answer. This removes the blank-page anxiety and results in more detailed, useful testimonials.
  • Make it easy:Let them reply directly to the email. Don't require logins, forms, or multiple steps. Friction kills response rates.
  • Keep it short: Your request email should be scannable in 30 seconds. Respect their time.

When to Send Your Testimonial Request

Timing is everything when asking for testimonials. Send your request too early and the customer hasn't experienced the full value. Send it too late and the excitement has faded. Here are the optimal windows by business type:

  • SaaS: 30 days after onboarding, after a successful support interaction, or after a major feature adoption milestone.
  • E-commerce: 7-14 days after delivery, giving the customer time to use the product but while the experience is still fresh.
  • Agencies & Services: Within one week of project completion or deliverable handoff, ideally after sharing positive results.
  • Healthcare: After a follow-up visit or when a patient expresses gratitude verbally.
  • Education: Upon course completion or after a student achieves a notable outcome.

Testimonial Request Best Practices

Follow these best practices to maximize your testimonial collection rate and quality:

  • Ask your happiest customers first:Start with customers who have given you positive feedback, high NPS scores, or repeat business. They're most likely to say yes.
  • Offer to draft it for them: Many customers want to help but struggle with writing. Offering to draft a testimonial based on your conversations dramatically increases response rates.
  • Follow up (but not too much): Send a maximum of two follow-ups, spaced one week apart. After that, respect their decision and move on.
  • Make it multi-format: Some customers prefer writing, others prefer speaking. Offer a phone call, video recording, or simple email reply. Flexibility increases participation.
  • Get permission to publish:Always confirm how and where you'll use the testimonial. Include their name, title, and company only with explicit approval.
  • Say thank you:Whether it's a discount code, a handwritten note, or a simple email — always thank customers who share testimonials. It strengthens the relationship and encourages future advocacy.

Frequently Asked Questions

How do I ask a customer for a testimonial?

The best approach is to send a personalized email shortly after a positive experience or successful project. Reference specific results or moments, make the request easy to fulfill (provide prompts or questions), and express genuine gratitude. Timing matters — ask when the customer is happiest with your work. Keep the ask simple: a few sentences about their experience is all you need.

When is the best time to ask for a testimonial?

The ideal time is right after a milestone or positive interaction — such as a successful product launch, a completed project, a resolved support ticket, or when a customer shares positive feedback informally. For e-commerce, 7-14 days after delivery works well. For services, ask within a week of project completion. The key is to catch customers when the positive experience is still fresh in their minds.

How do I ask for a video testimonial?

Start by identifying your happiest customers. Send them a personalized invitation explaining the process and time commitment (usually 15-20 minutes). Send questions in advance so they can prepare. Offer to handle all production and editing, and guarantee final approval before publishing. Make it easy — use Zoom or a simple phone recording. Emphasize the mutual benefit: they get exposure, you get social proof.

Should I offer incentives for testimonials?

Small thank-you gestures like discount codes, free upgrades, or gift cards are generally acceptable and appreciated. However, never make the incentive contingent on a positive review — that compromises authenticity. Be transparent about any incentives. The FTC requires disclosure of material connections. The best testimonials come from genuinely happy customers, so focus on delivering great experiences first.

How many follow-ups should I send?

Two follow-ups is the sweet spot. Send the first follow-up about one week after your initial request, and a final gentle reminder one week after that. After two follow-ups with no response, respect their decision and move on. Each follow-up should add value — offer to draft the testimonial for their approval, provide a simpler format, or offer alternative methods like a quick phone call.